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☆ This company wants to slash corporate bureaucracy and let employees manage themselves. Could it work?
▼ + stars: | 2024-04-11 | by ( Lloyd Lee | Tim Paradis | ) www.businessinsider.com time to read: +5 min

The idea involves slashing the corporate bureaucracy, giving employees more control, and, hopefully, as a result, allowing the company to innovate efficiently. This story is available exclusively to Business Insider subscribers. "We hire highly educated, trained people, and then we put them in these environments with rules and procedures and eight layers of hierarchy," Anderson said in an interview with Business Insider earlier this year. In a traditional corporate setting, the organizational chart flows upward: Lower-level employees have managers, those managers have managers, and so on until the top of the chain. In comes a key part of Anderson's proposal: Cut a big chunk of the middle managers and let employees choose the projects they want to pursue.

Persons: —, Alka, Seltzer, Claritin, Bill Anderson, Anderson, It's, That's, Bayer, Nicholas Bloom, Bloom, — Bloom Organizations: Service, Bayer, Business, Street Journal, Monsanto, Stanford University, American Economic Locations: New Jersey

☆ A startup is using AI to place products within YouTube and TikTok videos, creating a new type of ad for brands and creators
▼ + stars: | 2024-04-09 | by ( Amanda Perelli | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewIn an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. This new ad structure that's being incorporated into YouTube and TikTok videos could help generate passive revenue for creators. That's similar to the model for Google's AdSense program for the standard ads that air during a YouTube video. In creator videos, product placement has mainly appeared in the background of show-like setups, like video podcasts. Rembrand's AI tool creates and places the adRembrand aims to use AI to make product placement easier for brands and creators.

Persons: —, Shelby, seltzer, doesn't, Cory Treffiletti, Rembrand, Charles Schwab, Garnier, Treffiletti, We've, We're, we're Organizations: Service, Shelby Church, YouTube, Business, Bubly, UTA Ventures, United Talent Agency, Adobe Locations: Airbnb, Greycroft

☆ I met my husband at work. I was worried about looking unprofessional, and it made me work harder.
▼ + stars: | 2024-03-18 | by ( Melissa Petro | ) www.businessinsider.com time to read: +7 min

Kimberly Gallina met her husband, Jim, at a school in Queens where she was a student teacher. AdvertisementThis as-told-to essay is based on a conversation with Kimberly Gallina, a 35-year-old high school teacher in Peekskill, New York. Before teaching eighth-grade biology, Jim worked in the restaurant industry for 10 years, at a tire shop, on a boat, and even a short stint as a flight attendant. AdvertisementTeaching can be all-consuming — you can work until midnight and never be done — and Jim and I wanted our home and work lives to be separate. AdvertisementI found a new teaching job at a school closer to home.

Persons: Kimberly Gallina, Jim, —, didn't, seltzer, Jim doesn't, we'd, Kendall Lee Organizations: Service Locations: Queens, Peekskill , New York, Jamaica , Queens, Montauk

☆ Nine hours at the most unhinged hole in golf
▼ + stars: | 2024-02-13 | by ( Zak Jason | ) www.businessinsider.com time to read: +12 min

But this was Saturday at the 16th hole of Phoenix’s Waste Management Open, also known as the loudest day at the Loudest Hole in Golf, also known as the Greatest Show on Grass. “We’re so back.”In theory, this was a professional golf tournament, one of the oldest on the PGA Tour. Iwas there as an inevitable result of being in all-male group chat, its own black hole of feral manhood. Few were watching golf; most were huddled in circles many yards from the 16th hole, drinking and people-watching. That’s worth the wait.”Inside our box, golf continued to happen, but if the golfers weren’t teeing off, no one was watching the course.

Persons: seltzer, “ He’s, ”, —, Vuori, Oxford —, there’d, Creed’s, Scott Stapp sauntering, Christian Petersen, Getty “ Scott Stapp, “, Miller, George Bush, Orlando Ramirez, Getty, ” He’d, ctT5HMvIyg, Happy, Thomas Jefferson, MAGA, Him Cook, Ross D, Jesus Christ, Johnny, weren’t teeing, Hey, Potter, hal, Ben Jared, shitshow ” Organizations: Waste, Oxford, PGA, NBC, Alabama, pats, BlackRock, Bulls, WM, SEC, Happy Gilmore Bruins, Mardi Gras, Franklin, Waste Management Locations: Patagonia, Phoenix

☆ Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy
▼ + stars: | 2024-02-06 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. The brand has been in crisis mode ever since, and the Super Bowl commercial is part of its effort to turn around perception. “We wanted to get back to the humor the brand has been known for,” Bud Light’s vice president Todd Allen told CNN. 2024 BUD LIGHT SUPER BOWL COMMERCIAL | EASY NIGHT OUT | EASY TO DRINK EASY TO ENJOY :60Bud Light launched its new campaign — “Easy to Drink.

Persons: Bud Light, ”, ’, Bud Light’s, Bud, “, ” Bud Light’s, Todd Allen, Post Malone, Bud Light Seltzer, Peyton Manning, Dana White, BUD, Miles Teller, Keleigh, influencer Dylan Mulvaney, Allen, Heinerscheid, it’s “, isn’t, ” Allen, “ We’re Organizations: New, New York CNN, Super, CNN, “, NFL, UFC, Parent, Anheuser, Busch, Modelo, Miller Lite Locations: New York

☆ 16 VCs that are funding the future of entertainment by backing generative AI and other disruptive tech
▼ + stars: | 2024-01-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +17 min

AdvertisementAfter a period of "wild west" investing in AI, Blank believes activity will favor AI companies that respect artists' consent and compensation. It recently co-led a $1 million seed round in Conduiit, which centralizes entertainment companies' production finance operations. Endeavor Venture InvestmentsEndeavor Venture Investments is the venture arm of entertainment and sports behemoth Endeavor. SWaN & LegendThe Virginia-based VC firm has a broad consumer portfolio that includes a number of entertainment investments. With Hollywood in contraction, SWaN has largely hit pause on new entertainment investments to get its portfolio companies on a strong footing.

Persons: Michael Blank, Blank, Jon Miller, Miller, Slack, Garnet Heraman, BDMI, Urs Cete, Michael, TMRW, Tiger Woods, Rory McIlroy, Elysian Park Ventures Jay Adya, Grant Lamos, Tom Brady, Gotham Chopra, Michael Strahan, Jay Adya, Morgan, Kushaan Ahuja, Drew Glover, Glover, Alex Harris, they've, Noah Doyle, Payback India, Jed Katz, Rich Greenfield, Rich, Ilya Pozin, Jamie Seltzer, LightShed, Steve Cohen's, it's, Sri Chandrasekar, Tripp Shriner, Ishan Sinha, That's, Wondery, Ian Doody, Raine, Gordon Rubenstein, Joe Ravitch, Jeff Sine, ‐, Fred Schaufeld, SWaN, that's, Oscar, Jose, Schaufeld, Sam Wick, Alex J, Investcorp, Paul Yoo, Edgar Bronfman Jr, Daniel Leff, Waverley, Leff Organizations: Service, Creative Artists, Connect Ventures, Business, Hollywood, Veteran, TPG, Integrated Media Co, Advancit, CAA, Bertelsmann, Waverley, Octopus Ventures, Accel, Facebook, Venture, Aperture Venture, Bertelsmann Digital Media Investments, Fremantle, Connect, CAA Connect Ventures, New Enterprises Associates, TMRW Sports, Disney, Universal, Elysian Park Ventures, Elysian, Sports, Endeavor Venture, Endeavor Venture Investments, behemoth Endeavor, Dapper Labs, Fiat Ventures, Fiat Ventures Fiat Ventures, Fiat, Payback, Rent, LightShed, Rich Greenfield Influential, LightShed Ventures, Pluto, Apple, Octopus Ventures Octopus Ventures, Investments, Corp, Etsy, Re, Point72 Ventures New York Mets, Range Media Partners, Point72 Ventures, Sri, Powerhouse, Athletic, The New York Times Co, Evolution Media, Creative Artists Agency, Astro, Rave Digital Media, Accel Entertainment, Jose Andrés Media, Berliner, UTA Talent, UTA, UTA Ventures, Ventures, VR, Amazon, PFL Locations: blockchain, —, Conduiit, fintech, London, Australia, Papercup, Los Angeles, Virginia, UTA.VC

Indeed, studies show that drinking alcohol is less in vogue with younger millennials and Gen Z. Mounting concern around weight loss drugs GLP-1 drugs, which mimic the action of the glucagon-like peptide-1 hormone and stimulate insulin secretion after a meal, lower blood sugar and send feeling of fullness to the brain. What's more, GLP-1 drugs are an overwhelmingly American topic, with most Europeans unaware of them or unwilling to pay high prices. In total, GLP-1 users are only a very small slice of total alcohol consumers, said Spiros Malandrakis, lead alcohol industry researcher at Euromonitor International. The most vulnerable purveyors are those that are trailing the shift in consumption, notably domestic, non-premium beer brands.

Persons: Katie Pell, Pell, wasn't, millennials, Eli Lilly's Mounjaro, Goldman Sachs, Jason English, Nadine Sarwat, Bernstein, Sarwat, Spiros Malandrakis, —, BUD YTD, who'd, Mickey Velado, Brian Sudano, Nell Healy, Healy, she's, Malandrakis, Ryan Brigden, Brigden, Sudano, Joseph Gabelli, Gabelli, Z, there's, it's, Garrett Nelson, They've, seltzer, Nelson, Molson Coors, Bud, he's Organizations: Gallup, Drugs, Nordisk's Ozempic, JPMorgan, CNBC, Euromonitor, Anheuser, Busch Inbev, Beverage Marketing, Constellation, Guinness, Corona, Heineken, Athletic Brewing Company, Heineken Holding, Carlsberg, Constellation Brands, Malandrakis, Beverage, Gabelli, Diageo, Molson Coors, Busch InBev, Molson, Anheuser Busch Locations: Brooklyn, U.S, GLP, imbibing, Angeles, Colorado, Washington, California, North Carolina, San Francisco Bay, Europe, British, Brazil, India

For years, the school psychologist has been active in Muslim-Jewish interfaith dialogue, but the Israel-Hamas war left her reeling. These conversations are becoming increasingly difficult, with the war and its polarizing reverberations in America testing and straining some interfaith relationships more than ever. “We’re very courageous, you and I, because we don’t stop talking,” Seltzer told Quaizar. The Kaufman Interfaith Institute held a meeting that highlighted the challenges ahead, said Fred Stella, who is a member of the organization’s advisory board. At the Sisterhood conference, Quaizar said communicating with Jewish members has helped her through her anger.

Persons: Shireen Quaizar, ”, Quaizar, Aviva Seltzer, ” Seltzer, ” Quaizar nodded, “ We’re, Atiya Aftab, Roberta Elliott, who’s, ” They’ve, ” Aftab, She’s, she’s, Elliott, ’, “ We’ve, we’ve, Aftab, “, ” Andrea Hodos, we’re, Fred Stella, they’ve, there’s, ” Hodos, — Rawda Elbatrawish, Liora Pelavin, Jewish —, Elbatrawish, Pelavin —, who's, —, Seltzer Organizations: Aviva, ”, Los, Kaufman Interfaith Institute, ” Interfaith, Jewish, Israel Defense Forces, Sisterhood, “, Lilly Endowment Inc, AP Locations: Israel, New Brunswick , New Jersey, Salaam Shalom, America, Los Angeles, Teaneck , New Jersey, Egypt

☆ George Kittle's pre-game meal includes loaded breakfast bowls and filets
▼ + stars: | 2023-12-03 | by ( Meredith Cash | ) www.businessinsider.com time to read: +4 min

If the game starts closer to the evening — think Sunday Night Football, Monday Night Football, or Thursday Night Football — the four-time Pro Bowler still starts the day with his jam-packed breakfast bowl. AdvertisementIn recent years, the 30-year-old has added another pre-game boost — one fueled by superstition — to his meal plan: a pumpkin loaf from Starbucks. Rob Schumacher-USA TODAY Sports"It is on and off a little bit," Kittle told BI. "So we were like, okay, no pumpkin loaf for a little bit," he added. "And I think it went pretty well for us on Thursday Night Football."

Persons: George Kittle, Kittle, —, Alka, Seltzer, Ross D, Pro Bowler, Sergio Estrada, Rob Schumacher Organizations: San Francisco 49ers, NFL, Service, Business, Franklin, Football, USA, GQ, 49ers, Seattle Seahawks, Starbucks Locations: Kittle, Seattle

☆ 2 Stanford grads want to replace your beer with cannabis drinks—they’ve already sold 10 million cans
▼ + stars: | 2023-11-14 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +5 min

Anderson and Bullock refer to it as a "social tonic," or a hangover-free alternative to beer. It's one of the top-selling cannabis beverage brands in the U.S., according to market research firm BDSA. Bullock and Anderson project sales of more than 9 million cans next year — which, with prices starting at $24 per six-pack, would generate at least $36 million in annual revenue. Unsurprisingly, the co-founders say they're well-positioned to fill the void — even as research into cannabis' health effects remains inconclusive. That same year, Constellation Brands, which produces Corona and Modelo beers, invested $4 billion in Canadian cannabis company Canopy Growth.

Persons: Jake Bullock, Luke Anderson, Cann, Anderson, Bullock, haven't, seltzer, MBAs — Anderson, Stanford, misfire, we've Organizations: Los, Anderson, CNBC, Gallup, Cann's, Bain, Co, Harvard University, Stanford University, Constellation Brands, Modelo, Apple Locations: Los Angeles, Canada, U.S, Palo Alto, alma, Colorado, Palo Alto , California, Corona, Florida, Sicily, California

☆ Heinz’s newest ketchup tastes like pickles
▼ + stars: | 2023-11-06 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Ketchup and pickles have been a natural combination on a hamburger and hot dogs for decades. Rolling out to grocery store shelves in early 2024, Heinz’s newest flavor of its famous ketchup is called “Pickle Ketchup,” which combines the “tangy and savory flavor” of pickles with the “unmistakable taste” of its ketchup. Heinz’s purple ketchup experiment in 2000 has its own entry in the Museum of Failure. The pickle taste is also subtle enough to combine with others, making it an appealing flavor to experiment with. Through 2027, Kraft Heinz has a goal of bringing in an additional $2 billion in North American retail revenue from innovation.

Persons: Heinz, Velveeta, Mars Wrigley, ”, Katie Peterson, seltzer, it’s, Kraft Heinz Organizations: New, New York CNN, Heinz Innovation, Kraft Heinz Company, Kraft, North Locations: New York

☆ Cannabis entrepreneur rolls his fortune into real estate and sports deals
▼ + stars: | 2023-10-18 | by ( Robert Frank | ) www.cnbc.com time to read: +5 min

"A lot of professional athletes and musicians and entertainers love cannabis," Joseph said. Now, Big Plan is teaming up with cannabis retailer Silver Therapeutics to buy $35 million of marijuana-related commercial real estate in New England. Unlike most family offices, Big Plan didn't actually start with a big plan or mission. Sydni oversees business development and handles due diligence and screening for potential deals, while Sophie is president of the Joseph Family foundation. "My number one piece of advice for other family offices is get your kids involved," he said.

Persons: Josh Joseph, Joseph, CNBC's, South Joseph, He's, seltzer, we're, Josh, Tara, Sydni, Sophie, we've Organizations: Grassroots, Big, Holdings, Vegas, Broadway, Music City, NBA, Silver Therapeutics, University of Illinois Locations: Nashville, South, cannabidiol, Chicago, New England, Austin

☆ Molson Coors CEO touts nonalcoholic beverages: 'We’re moving beyond beer'
▼ + stars: | 2023-10-04 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

CEO of Molson Coors Gavin Hattersley told CNBC's Jim Cramer on Wednesday the company is investing in nonalcoholic offerings as consumers trend toward health and wellness. Hattersley said some consumers — especially younger people in their 20s — are focusing on wellness, but that this change in behavior plays into the company's strategy. Molson Coors is known for beverages including Miller Lite, Blue Moon, Topo Chico Hard Seltzer and the eponymous Coors Lite. "We're moving beyond beer, we're moving into 'non-alc' products, whether those are energy drinks, whether they're nonalcoholic beers," Hattersley said. And according to Hattersley, Molson Coors' brewers have been able to make the popular beer's nonalcoholic offering taste very similar to the real thing.

Persons: Molson Coors Gavin Hattersley, CNBC's Jim Cramer, Hattersley, Molson Coors, Hard Seltzer, " Hattersley Organizations: Molson, Wednesday, Miller, Coors Lite, Molson Coors

☆ I visited one of the 9 Target stores about to close. I found sad customers, many of whom blamed theft, and throngs of students hanging out in the aisles.
▼ + stars: | 2023-09-29 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +7 min

Jennifer Ortakales Dawkins/InsiderNaturally, customers like Michelle Rodriguez were stocking up on their cleaning and beauty supplies in preparation for the store's closure. Jennifer Ortakales Dawkins/InsiderEmployees were tight-lipped. Jennifer Ortakales Dawkins/InsiderParents like Krystle Rogers carted their children through the toy section. Jennifer Ortakales Dawkins/InsiderDjeneba Kone used to be one of those kids. Jennifer Ortakales Dawkins/InsiderWhile most of the kids I saw were respectful, that's not to say they don't cause some trouble.

Persons: It's, —, it's, Jennifer Ortakales Dawkins, Michelle Rodriguez, Rodriguez, she's, Let's, Krystle Rogers, She's, she'll, Djeneba Kone, doesn't, I've, that's, seltzer Organizations: Service, East, East Harlem locals, Yankee, Bronx ., Costco, Employees, Starbucks, Walmart Locations: East Harlem, Harlem, Manhattan, Bronx, New Jersey

☆ Cassidy Hutchinson says a fellow Trump White House aide bragged about making it 'to the big leagues' after the Jan. 6 committee subpoenaed them
▼ + stars: | 2023-09-26 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +3 min

Cassidy Hutchinson said a fellow Trump aide celebrated his January 6 congressional subpoena. We're officially in the big leagues," Hutchinson said Ben Williamson told her. AdvertisementAdvertisementIt turns out getting a congressional subpoena has an upside for some people, former Trump White House aide Cassidy Hutchinson wrote in her new book. 'Did you even notice I'm here?,'" Hutchinson wrote in her memoir "Enough" which was released on Tuesday. Hutchinson wrote that during her brief visit, Williamson also spoke to Meadows.

Persons: Cassidy Hutchinson, We're, Hutchinson, Ben Williamson, —, Mark Meadows, Williamson, Ben, swatting, seltzer, Meadows . Hutchinson, it's, Meadows, Debbie Organizations: Trump, Service, Trump White House, White House, Capitol, CNN Locations: Meadows .

☆ Mark Meadows had never drunk alcohol before he accidentally downed 3.5 White Claws in the White House, Cassidy Hutchinson says in new book
▼ + stars: | 2023-09-26 | by ( Natalie Musumeci | John L. Dorman | ) www.businessinsider.com time to read: +3 min

Mark Meadows accidentally got tipsy at the White House for the first time, according to Cassidy Hutchinson's book. Meadows never drank alcohol before he downed White Claw at the White House in 2020, according to Hutchinson. AdvertisementAdvertisementFormer President Donald Trump's onetime chief of staff Mark Meadows never drank alcohol in his life before he accidentally got tipsy off multiple cans of White Claw in the White House, ex-Meadows aide Cassidy Hutchinson said in her new memoir. According to Hutchinson, Meadows explained that he was sitting with Vought and "started to get thirsty." I'm drinking alcohol on a Monday morning, and I've never even had a drink before," Meadows said, according to Hutchinson's book.

Persons: Mark Meadows, Cassidy Hutchinson's, Meadows, Hutchinson, I've, —, Donald Trump's, Cassidy Hutchinson, Mark, Russ Vought, hadn't, Russ Organizations: White House, Service, White, Southern Baptist Locations: Hutchinson

☆ A Three-Legged Bear Walks Into a Bar
▼ + stars: | 2023-09-07 | by ( Christine Hauser | More About Christine Hauser | ) www.nytimes.com time to read: +1 min

A three-legged black bear wandered onto the patio of a house in Florida. He trudged by the pool. He ambled up to a fish tank and gnawed on a container of guppy food. Then he went for the refrigerator, grabbed two cans of White Claw hard seltzer and tossed away a third. It was a typical day in the neighborhood of Magnolia Plantation — a subdivision of about 500 houses in Lake Mary, just north of Orlando — where the three-legged bear makes himself at home so often that residents have given him a name befitting a creature with just a trio of limbs: Tripod.

Persons: seltzer, Orlando —, ”, Josaury, reveler Locations: Florida, Magnolia, Lake Mary, Orlando, Magnolia Plantation, Central Florida

☆ SunnyD Vodka Seltzer and other alcohol that looks like juice is everywhere. Some states are cracking down to avoid confusing shoppers.
▼ + stars: | 2023-09-06 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

There's also SunnyD Vodka Seltzer, made by Harvest Hill Beverage Company and on shelves since March, as well as Hard Mountain Dew, which is made by PepsiCo and the Boston Beer Company. Harvest Hill, which makes SunnyD Vodka Seltzer, pointed to the words "Vodka" and "contains alcohol" on its packaging for the beverage. Drinks like Hard Mountain Dew and SunnyD Vodka Seltzer have drawn criticism from consumer advocacy groups and public health experts for years. Sugary and fruity alcoholic beverages, such as White Claw hard seltzer, began to gain popularity at the end of the last decade. Besides potentially causing confusion, the beverages' sweet tastes make it easy to down one — or several — compared to traditional alcoholic beverages like beer.

Persons: Molson Coors, There's, Seltzer, Lisa Gardner, Molson, seltzer, Pamela Trangenstein Organizations: Service, Coca, Coke, Harvest Hill Beverage Company, PepsiCo, Boston Beer Company, Wall Street, Regulators, Illinois Liquor Control Commission, Illinois Commission, ., Cola, Molson Coors, Boston Beer, Public Health Institute, New York Times Locations: Wall, Silicon, . Virginia, Harvest Hill

☆ Boozy Drinks Like Simply Spiked, SunnyD Vodka Seltzer Blur Lines Between Kid, Adult Beverages
▼ + stars: | 2023-09-01 | by ( Jennifer Maloney | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/business/retail/new-boozy-drinks-blur-lines-between-kid-and-adult-beverages-6c86463f

Persons: Dow Jones

☆ We’re way past hard seltzer: The spiked drinks keep coming
▼ + stars: | 2023-08-05 | by ( Elisabeth Buchwald | ) edition.cnn.com time to read: +6 min

What started the spiked beverage trend? Spiked beverages have been around for a while. For decades, it was “generally frowned upon” for non-alcoholic beverage brands to enter the alcoholic beverage market, Stanford said. Hard seltzer, meanwhile, had $3.8 billion in sales over the past 12 months, a 14% decline compared to last year. The nostalgia generationEvery year, the alcoholic beverage industry gets a new class of (legal) drinkers to sell to.

Persons: It’s, Casey Brooke Lawson, ”, Duane Stanford, Stanford, Jamie Wideman, Caleb Bryant, seltzer, Seltzer, Timothy A, Clary, Dan White, “, Bryant, Adam Rogers, Coke, Jack Daniel’s Tennessee, Brown, Forman, Absolut, Nielsen, Hard seltzer, who've, Ilene Bergenfeld, SunnyD Organizations: New, New York CNN, MTN, Beverage Digest, Brands, “, Molson Coors, CNN, Coca, Getty, Coors, Jack Daniel’s Tennessee Whiskey, Delight, Harvest Hill Beverage Company Locations: New York, Fresca, AriZona, Mintel, United States, AFP, Topo Chico

☆ The top products Amazon influencers sold during Prime Day, from teeth whitening strips to a 'colster' for hard seltzer cans
▼ + stars: | 2023-07-31 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

This Prime Day, Amazon influencers earned 21.6 times what they do on an average day. Here's a breakdown of the top-selling products from Amazon's influencer network during Prime Day. Packages are transported on a conveyor belt an Amazon warehouse, busy on Prime Day on July 11, 2023 Soren Larson/ReutersInfluencers are central to Amazon's marketing strategy, and Prime Day is no exception. During this year's Prime Day, Amazon influencers earned 21.6 times more on average per day compared to their daily average in 2023, according to the company. These were the top-selling products promoted by Amazon influencers during Prime Day:Crest 3D Whitestrips, professional effects Yeti Rambler 12 oz.

Persons: Soren Larson, Alix Earle, Leenda Dong, seltzer, Lindsey Gamble, Levi's, Blake Organizations: Amazon influencers, Prime, Reuters, YouTube, influencers Locations: livestream

☆ Bud Light maker to lay off hundreds of US corporate staff after sales slump - CNN
▼ + stars: | 2023-07-27 | by ( ) www.reuters.com time to read: +1 min

[1/2] FiILE PHOTO: Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. Picture taken October 21, 2020. REUTERS/Richa NaiduJuly 26 (Reuters) - Anheuser-Busch InBev (ABI.BR), whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement. The job cuts would represent less than 2% of total employees at the world's largest brewer, but would not include frontline staff like brewery and warehouse staff, drivers, field sales among others, CNN reported. Reporting by Gokul Pisharody in Bengaluru; Editing by Nivedita BhattacharjeeOur Standards: The Thomson Reuters Trust Principles.

Persons: Bud, seltzer, Richa Naidu, Bud Light, influencer Dylan Mulvaney, Gokul, Nivedita Organizations: REUTERS, Anheuser, Busch InBev, CNN, Busch, Budweiser, Constellation Brands, Modelo Especial, Thomson Locations: Chicago , Illinois, U.S, United States, Bengaluru

☆ Gay Water, a new canned cocktail, wants to be the anti-Bud Light
▼ + stars: | 2023-07-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +5 min

New York CNN —In a sea of canned cocktails, Gay Water wants to stand out. In other words, where Bud Light has buckled under pressure as bigotry grows against the LGBTQ+ community, Gay Water’s creator Spencer Hoddeson wants his new boozy brand to be the antithesis of that. The canned cocktail is named after a colloquialism given to the popular mixed drink (vodka and soda) ordered at bars by the gay community. He thought of creating Gay Water about a year ago while on a vacation with his friend that had got a job within the beverage industry. Big onlineHoddeson built up a strong social media following on TikTok and Instagram during Covid-19 and is using some of the money from that (as well as from friends and family) to help fund Gay Water.

Persons: Bud, Gay, Spencer Hoddeson, Bud Light, ”, influencer Dylan Mulvaney, they’re, It’s, Hoddeson, “, it’s, ” Bryan Roth, seltzer, ” Roth, Gay Beer, Hoddeon Organizations: New, New York CNN, CNN, Anheuser, Busch, Nickelodeon, Feel Goods Company Locations: New York, Covid, United States

☆ Slash some sugar with these seven refreshing sips
▼ + stars: | 2023-07-14 | by ( Lisa Drayer | ) edition.cnn.com time to read: +8 min

Seven tasty, lower-sugar sipsHere are seven lower-sugar beverages, including copycats of lemon-lime soda, orange soda, pink lemonade and ginger ale; a peach green iced tea; a watermelon strawberry punch; and a DIY sports drink. Lisa DrayerLemon-lime soda is a refreshing drink on a hot summer day, but popular brands are filled with artificial ingredients. Nutrition info (per 6-ounce serving): 30 calories, 7 grams sugarOrange sodaThis recipe puts a low-sugar spin on a classic orange soda drink. This homemade version has less than 2 teaspoons of sugar, which is less than half the sugar in a regular ginger ale. Nutrition info (per 6-ounce serving): 60 calories, 14 grams sugarEditor’s Note: Sign up for CNN’s Eat, But Better: Mediterranean Style.

Persons: Lisa Drayer, Drayer, Lisa Drayer Ginger, seltzer, Lisa Organizations: CNN, World Health Organization, Food and Drug Administration, seltzer

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Persons: We've, it's, Price, It’s, it’s, you'll, LaCroix, seltzer, Murad Retinol, Price Calvin Klein, Calvin Klein racerback, Grey Heather, Riley C.E.O, Sunday Riley, You'll, you’ve Organizations: Fire, Amazon, Price Apple, ICM, Black, Deal, Steam, Sunday, Prime Locations: Whynter

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